Robert F. Hartley, "Marketing Mistakes and Successes, 11th Edition" Publisher: W.l.y | ISBN: 0470169818 | 2009 | PDF | 416 pages | 4 MB
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.
International Marketing: Strategy and Theory 4th edition ( Rapidgator - Netload )
John Shaw, Sak Onkvisit, "International Marketing: Strategy and Theory, 4th edition" English | 2004 | ISBN: 0415311330, 0415311322 | 624 pages | PDF | 14,9 MB
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.
Consumer Behavior: Building Marketing Strategy 11th edition ( Letitbit )
A Concise Introduction to Logic (with test bank) ( Lumfile )
A Concise Introduction to Logic (with testbank) 2011 | 736 Pages | ISBN: 0840034172 | PDF | 19 MB + 8 MB
Consumer Behavior (9th Edition) by J. Paul Peter ( Lumfile )
ConsumerBehavior (9th Edition) by J. Paul Peter Publisher: McGraw-Hill/Irwin; 9 edition (December 21, 2009) | ISBN: 0073404764 | Pages: 576 | PDF | 7.8 MB
Consumer Behavior 5 edition ( Extabit )
Wayne D. Hoyer, Deborah J. MacInnis, "ConsumerBehavior, 5 edition" English | 2008 | ISBN: 0547079923 | 672 pages | PDF | 20,2 MB
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMERBEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate.
Virtual Social Identity and Consumer Behavior ( Extabit - Lumfile )
Virtual Social Identity and ConsumerBehavior By Natalie T. Wood, Michael R. Solomon English | 2009 | 230 Pages | ISBN: 0765623951 | PDF | 2 MB
In the real world, an advertiser can usually identify the recipient of a persuasive communication.1 But in virtual worlds individuals are free to experiment with different identities; and it is not at all uncommon for veteran residents to have more than one avatar. For example, some people have one avatar that they use for work-related activities and another they inhabit to cruise nightclubs. They can alter their appearance, age, gender, or even choose to take on a nonhuman form.
Graham Hooley, John Saunders, Nigel F. Piercy, Brigitte Nicoulaud, "MarketingStrategy and Competitive Positioning (4th Edition)" English | 2008 | ISBN: 0273706977 | 636 pages | PDF | 50,7 MB
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
International Marketing - Strategy and Theory, 4th edition ( Turbobit - Uploaded )
International Marketing - Strategy and Theory, 4th edition Download Filehost: Turbobit.net, Uploaded.net John Shaw, Sak Onkvisit,
Barron's SAT Subject Test Chemistry, 11th Edition ( Uploaded )
Barrons SAT Subject Test Chemistry, 11th Edition Download Filehost: Uploaded.net
Barron's SAT Subject Test Chemistry, 11th Edition ( Uploaded - Ryushare - Rapidgator )
Barrons SAT Subject Test Chemistry, 11th Edition Download Filehost: Uploaded.net, Ryushare.com, Rapidgator.net by Joseph A. Mascetta M.S. 2012 | ISBN: 1438000294, 1438071930 | English | 512 pages | EPUB | 7.80 MB
The updated edition of Barrons SAT Subject Test Chemistry includes: A full-length diagnostic test with explained answers Four practice tests that reflect the actual SAT Subject Test Chemistry All questions answered and explained Detailed reviews covering all test topics Appendixes covering the Periodic Table, important equations, and more
Both teachers and test-taking students have praised earlier editions of this manual for its wealth of well-organized detail.
Consumer Behavior ( Rapidgator )
ConsumerBehavior Download Filehost: Rapidgator.net English | 448 pages | ISBN-10: 0538745401 | PDF | 12.66 MB
MarketingStrategy, 5 edition Download Filehost: Rapidgator.net, Ryushare.com by O. C. Ferrell, Michael Hartline English | 2010 | ISBN: 053846738X | 768 pages | PDF | 22 MB
Thoroughly revised and updated, MARKETINGSTRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan.
Online Consumer Psychology - Understanding and Influencing Consumer Behavior in the Virtual World ( Ryushare - Uploaded )
Online Consumer Psychology - Understanding and Influencing ConsumerBehavior in the Virtual World Download Filehost: Uploaded.net, Ryushare.com Curtis P. Haugtvedt, ?Karen A. Machleit, ?Richard Yalch - Published: 2005-01-13 | ISBN: 0805851542, 0805851550 | PDF | 574 pages | 33 MB
ConsumerBehavior: BuildingMarketingStrategy, 11th edition Download Filehost: Rapidgator.net, Ryushare.com by Delbert Hawkins, David Mothersbaugh and Roger Best English | 2009 | ISBN: 0073381101, 0077294106 | 832 pages | PDF | 30 MB
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World ( Rapidgator )
Curtis P. Haugtvedt, ?Karen A. Machleit, ?Richard Yalch - Online Consumer Psychology: Understanding and Influencing ConsumerBehavior in the Virtual World Download Filehost: Rapidgator.net Published: 2005-01-13 | ISBN: 0805851542, 0805851550 | PDF | 574 pages | 33 MB